Course Overview
The Kidpreneur Launch Lab is a 10-week interactive program designed to ignite the entrepreneurial spirit in young innovators ages 8–17. Through engaging lessons, hands-on projects, and real-world applications, students learn how to turn their ideas into thriving businesses. Each week builds on the last, guiding participants from concept to launch while developing critical thinking, creativity, and leadership skills.

Weekly Topics

• Week 1: Introduction to Entrepreneurship/Kidpreneurship
  Discover what it means to be an entrepreneur and explore the mindset, creativity, and problem-solving skills that drive innovation.

• Week 2: Identifying Problems & Generating Ideas
  Learn how to spot opportunities, brainstorm solutions, and evaluate which ideas have the potential to become successful businesses.

• Week 3: Market Research & Target Audience
  Understand how to research markets, identify ideal customers, and analyze competitors to refine business ideas.

• Week 4: Branding & Business Identity
  Develop a brand name, logo, and mission statement that reflect the business’s purpose and values.

• Week 5: Product Development & Prototyping
  Explore how to design, test, and improve products or services through creative prototyping and feedback.

• Week 6: Business Models & Pricing
  Learn how businesses make money, set prices, and manage costs to ensure profitability.

• Week 7: Marketing & Promotion
  Create a marketing plan using social media, storytelling, and digital tools to reach and engage customers.

• Week 8: Financial Literacy for Entrepreneurs/Kidpreneurs
  Dive into budgeting, revenue, expenses, and profit to understand how money flows through a business.

• Week 9: Pitching & Presentation Skills
  Practice public speaking and learn how to confidently present business ideas to potential investors, customers, or judges.

• Week 10: Capstone Project & Celebration
  Complete and present a final business plan, prototype, or pitch to showcase everything learned throughout the program.

Packages

Explorer Package – $199
The entry-level option offering the core course content with all essential features. Perfect for families introducing their children to entrepreneurship at an affordable price.
Includes:

• 10 weeks of instruction: Weekly video lessons, worksheets, quizzes, and foundational entrepreneurial content

• Live weekly instruction

• Capstone project: Create a business plan, prototype, or short pitch

• Lifetime access to all course materials (videos, PDFs, and assignments)

• Certificate of completion

• Email support

Innovator Package – $399
The mid-tier option for families seeking more engagement and deeper learning opportunities.
Includes Everything in Explorer, Plus:

• Bi-weekly live Q&A sessions with the instructor for feedback and discussion

• Personalized feedback on the capstone project

• Access to a private online community (Facebook) for networking and collaboration

• Expanded downloadable templates: Business plan templates, budget sheets, and additional resources

Visionary Package – $599
The premier experience for families ready to fully invest in their child’s entrepreneurial journey.
Includes Everything in Innovator, Plus:

• One-on-one mentorship: Two 30-minute private video calls with an instructor to discuss business ideas, get personalized advice, and set goals for the capstone project

• Capstone pitch event: A live, virtual “Pitch Day” where students can present their business ideas to an audience (parents, instructors, and peers) and receive constructive feedback

• Advanced learning resources: Extra content on advanced topics like marketing, branding, pitching, and fundraising

• Priority support: 24/7 access to a dedicated support line, plus fast-tracked responses to emails

• Exclusive member content: Additional masterclasses or bonus modules on topics like digital marketing, budgeting for small businesses, or leadership skills

• Premium certificate and badge: Recognition of completion with a premium certificate and digital badge to showcase entrepreneurial achievement

Outcome
By the end of the 10-week cohort, students will have developed a complete business concept, gained confidence in their entrepreneurial abilities, and learned the essential skills to think, act, and lead like a true Kidpreneur.